Discover the process of evaluating and selecting the most effective tools for your brand's success

Are you a marketer trying hard to take your brand to a different height? This might be an interesting read for you then. As a marketer, you would know that influencer marketing has become a popular and effective weapon to reach your target audience. And in this fast-evolving influencer marketing landscape, the need for an efficient influencer marketing tool is not just necessary, but highly critical for achieving maximum ROI. But the question is how do you sift through the noise to find the essentials? We’ve got your back! In this guide we’ll cover the must-have features of an adept influencer marketing tool, ultimately steering towards smoother and more profitable campaigns. 

Selecting the perfect tool: Why it matters

Marketers are out there wandering through the jungle of influencer marketing like Indiana Jones searching for treasure. They are trying to find new ways to get more out of influencer marketing. And why won’t they? What was a $1.7 billion industry in 2016 grew to become a $21.1 billion industry in 2023 and is projected to reach 84.89 billion by 2028. With the growth of influencer marketing to this extent, brands are increasingly opting for influencer marketing solutions. The global market for these influencer marketing platforms is projected to escalate to $50.3 billion by 2028 demonstrating a CAGR of 37.1% during 2024-2028. 

These tools help you streamline influencer marketing from finding the perfect influencer for your brand to tracking the campaign analytics. With this explosive growth of influencer marketing, leveraging data-driven decisions becomes paramount. Hence it is important to make sure that you are choosing the right tool for yourself. 

Key considerations: Are you noticing the essentials?

Influencer discovery simplified: Are you spending days shortlisting the right influencers for your brand? What if we tell you it just requires a few clicks? That’s right! Look for tools that ease the influencer discovery process for you.

Insightful performance evaluation:  Relying solely on just follower count to shortlist influencers for your brand promotional strategy is outdated. You need a tool that offers more than just that. Find tools that provide data-backed insights with detailed performance metrics to make informed decisions to improve your influencer marketing strategies.

Influencer authenticity:  Influencers with fake followers are very common in this digital era. Manually analysing an influencer’s audience is a daunting task. The influencer marketing tool can help you identify such profiles while you can focus on strategizing your campaign by opting for influencers with authentic followers.

Multi-platform support: Essential or optional? In a world where digital marketing media platforms are myriad, can your tool seamlessly integrate digital creator discovery and analysis across Instagram, YouTube, Facebook, Twitter and TikTok?

Real-time analytics: How fast can you move? Are you still waiting for the campaign to get over to check the campaign reports? Immediate access to campaign performance data is imperative. If your tool is not offering real-time analytics and insights into influencer and content performance, you are missing out on something really important. 

Seamless information sharing: The power of automated reports: Automated reports could be your secret weapon for effortless information consolidation. Imagine no more scrambling for numbers or putting reports together from different platforms. Unlike manual methods of reporting, automated reports ensure that your team is always informed, aligned, and ready to leverage the latest insights for optimal campaign performance.

Hypothesis: One-stop solution to all your influencer marketing needs

Hypothesis, a go-to tool for influencer marketing provides various features under one window starting from finding the perfect influencer for your brand to tracking the performance of the campaigns. This tool is the future of seamless influencer marketing.

Influencer discovery

a) Expansive database

Having access to a wide array of creators is vital. Hypothesis stands out with an impressive global database of over 210+ million creators, providing marketers with a broad canvas to find the right influencer who aligns with their brand's voice and vision. Offering an extensive influencer discovery across multiple platforms including Instagram, YouTube and TikTok to allow brands to collaborate with influencers across major social media platforms. So choosing an influencer for your brand is a breeze with Hypothesis by your side.

b) Precision with advanced filters

With more than 25+ advanced creator and audience search filters. These filters include critical parameters like audience location, language, age, and interests that can help you refine your search and shortlist the creators that suit your brand requirements.  

c) Influencer evaluation

Now evaluate influencers with over 100+ data points at your fingertips. You can examine the posting patterns of the creator and see what time has worked best for their posts. Additionally, you will be able to identify if the creators are boosting their content to scale their engagement or if they are getting organic engagement. Moreover, you will be able to see transparency in the metrics when it comes to engagement and other key metrics. 

d) Audience level insights

With our audience-level insights, you can uncover the topics that interest the influencer's audiences most. Hypothesis even offers you the lowdown on brand affinities, revealing which brands captivate the influencer's audience. In addition to this, detailed audience demographics further help you understand where are the audiences majorly located which eventually could help you figure out if the influencer’s audience is aligning with theirs. Can you imagine how easy will this make influencer marketing for you?

e) Creator shortlisting

With this advanced feature, forecasting performance into influencer’s content performance is now possible. Reviewing the creator's past posts can help you achieve assured ROI from your influencer-led campaign even before the campaign starts. Additionally, you can effortlessly shortlist and save creators directly from the search results or creator profile page for your upcoming campaigns, freeing up your precious time for meticulous campaign planning.

f) Genuine Audience Percentage (GAP) score

Hypothesis introduces the GAP Score, serving as a reliable metric for verifying the authenticity of both influencers and their respective audiences. It’s not just about the quantity of followers that matters, influencers’ true value is also reflected in the quality of engagement levels their audiences show on their page. The GAP Score makes sure that you partner with influencers who have real followers and not faux engagement effectively differentiating between bot and inactive audiences and those that are genuinely engaging.

Analytical insights

a) Realtime campaign tracking

With Hypothesis, you can not effortlessly track campaign performance across multiple platforms in real-time. Yes, you heard it right! No more waiting for the campaign to finish so that you can fetch the performance of your marketing efforts. This feature drastically reduces the time spent manually in collating the data that exceeds up to 10 hours hence ensuring accuracy and data tracking and allowing you to focus on achieving better results. 

b) Content tracking: Measure, compare, improve

Detailed tracking of every content type, format, and platform allows you to optimise your campaigns in ways like no other. By providing detailed insights, this feature helps you identify which types of content for the creator is performing well. This can help you easily resonate with your audience, enabling you to fine-tune your strategy for maximum impact.

c) Intuitive dashboard

With Hypothesis, brands can effortlessly monitor their live campaigns, analyzing content performance through reach, views, engagement rate, and other key metrics, all presented in an easy-to-understand format on a dashboard. Apart from this, our automated reports help brands save time and effort. It helps you move away from the manual reports and helps you share the reports with a click of a button. 

Conclusion

So, as you navigate through the crowded terrain of influencer marketing tools, considering the essential features outlined in this guide, ask yourself: Are you ready for a tool that not only meets these criteria but does so cost-effectively? Are you prepared to elevate your influencer marketing campaigns with technology that understands your needs and budget?

If your answer is yes, Hypothesis awaits you. For a tool that is as financially savvy as it is technologically advanced, click on this link to explore further.