Have you ever experienced the adrenaline rush of an action-packed movie, only for it to fall flat in the last half hour? That's what we experienced with the launch of 'Threads,' Meta's touted X (formally Twitter)-killer that, unfortunately, failed to land the final blow.

In 2024, Influencer marketing will be one of the most powerful marketing strategies used by brands to engage with the target audience authentically. With a projected value of $22.2 billion in 2025, it is obvious that it will continue to play a very significant role in brand engagement.